Re-Form®
Design Proposal
ForEver® is part of
Procalçado Group.
Created in 1973, Procalçado is now a reference Portuguese company in the European market for the design, developments and manufacture of components for footwear and moulded footwear under the brands ForEver®, WOCK® and Lemon Jelly®.
What is Re-Form®?
London based creative studio, Conceptkicks® has teamed up with premier Portuguese sole manufacturer, ForEver® to Re-Form the industry.
Three progressive soles, designed by Conceptkicks®, have been developed by ForEver® and opened in a full size run that footwear brands/designers/artists will be able to apply to use upon their release.
This debut Re-Form collection draws its inspiration from iconic sneaker silhouettes of the late 80ʼs and 90ʼs*. Iconic sneaker silhouettes that the designer, Mr. Bailey either wore, or wished heʼd owned, while growing up playing Basketball in the late 90ʼs and early 00ʼs.
Our design proposal
the objective was to integrate
the Fe For Ever® brand in the Re-Form® logo, like a badge almost.
Soles Models
Soles Models
This Soles models were provided to us by the Re-Form® team
FAST AF
JANE Hopper
IVY Hiker
Final Booklet design here
This is the booklet design created for the new
Re-Form® soles Collection.