Lucky Card
BRIEFING
A new debit card with fun rewards that's also good for the planet.
Every time you spend $25, two things happen:
A tree is planted
You have a chance to earn 1% of EVERYONE's purchases during that month (this adds up to $1,000).
The illustration should be fun and different from other credit cards.
When someone uses it, their friends should be curious. People (ages 18 to 28) shouldn't feel ashamed to use it.
It must, more importantly, convey the value proposition:
You can earn a lot of money and you are helping to re-forest the planet.
