While working at New Collective, we were asked to create the new visual concept for the new party based on the movie “Fear and Loathing in Las Vegas” made in the 90’s.
There was a photoshoot session to photograph one of the bosses so our team could work and distort the image just like in the original movie poster, trying to be as visually loyal to it as possible. When the Visual concept and all the “Las Vegas” luminous outdoors were replicated, i created the remaining versions and adapted the content to many different formats.