CENTRAL HILL Apartments
NEWSLETTERS
OBJECTIVES:
- Make emails appealing and professional
- Encourage clients to switch to direct booking
- Encourage clicking on the links to be redirected to the website
NEWSLETTER CREATED
These Newsletters were created in Photoshop, to prepare the layout, and change it according to customer feedback.
In the end, the assets were exported one by one to then be inserted into Avantio and build the respective Newsletter little by little and "by slices".
CHALLENGES / DIFFICULTIES
The main challenge encountered in this work was the fact that the Newsletter platform (Avantio) is quite limited, and works through tables, much like an Excel or even a Word document.
Doing the puzzle and figuring out how to cut the images and content so that it worked in the format of the tables was really a difficulty I hadn't encountered yet, but it was solved in the end!
